Text Messaging for Bars, Restaurants and Night Clubs

There is no more natural fit for owners of bars, restaurants and night clubs than SMS marketing. The demographic indicators show an age range of between 21 – 30 years old which, of course, is the main target group for bars, restaurants and night clubs. Mobile SMS marketing is much more targeted than any other form of advertising, including fliers, emails or classified ads. As this is permission-based marketing the customer is more receptive to any offers, and wants to spend their money with you. Mobile marketing companies claim that messages are sent out immediately and are read by over 90% of recipients within 15 minutes. This means your SMS marketing efforts can be expected to bring in immediate business, as on average about 20% are likely to respond. If you make a special offer such as “2 for 1″, or “ladies free”, that figure should be much higher. Remember, most of your customers never leave home without their mobile phones so, if you send out a SMS message announcing your special offer – whatever it may be – this will result in increased sales in your bar, restaurant or nightclub almost immediately. It’s also a very good idea to ask your customers to forward the message to their friends, making your message viral, and increasing your take-up rate. One way to encourage your customers to give you their details is to offer them the opportunity to win prizes, such as free drinks or meals. By using a good, reputable SMS marketing provider to promote your business you definitely increase your business income – not easy to do in these challenging times. Everyone likes to get what they consider exclusive offers, especially if they save money. It keeps them in the loop, and makes them feel special. As they have given you their details voluntarily, and asked to be informed of any special offers, they will respond positively. At present mobile SMS marketing is still in its infancy, so not at all saturated. Unlike TV, radio, direct mail, magazines and newspapers which are now so saturated the redemption rate is likely to be low – and expensive. Mobile marketing gives you a much better return on your advertising investment, making it the idea choice. Customers will feel a sense of being a part of your business if they are included on your database, and feel special. This in turn will help you grow your business in the long-term, and create a great customer-business relationship. A goal all bar, restaurant and night club owners should aim for. Give us a try – and just see how quickly your business grows!